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September 20, 2018 @ 6:00 pm - 9:00 pm


4-week class for existing business owners. Business BreakthroughSM is a series of advanced entrepreneurial training courses to help established business owners identify growth opportunities, develop leadership skills, and increase profitability. In the Marketing & Sales course, business owners will create a marketing and sales plan for strategic growth using traditional marketing and social media.

Course Objectives:
• Introduction to common social media platforms
• Understanding the importance of social media in today’s business world
• Branding social media effectively
• How to engage customers on social media
• How to research suitable marketing strategies
• Understanding core competency
• Learning about value-based pricing
• Introduction to the “consumer funnel”
• Understanding sales: the art, the practice, and the purpose
• Learning the difference between ESP and USP
• Creating of a marketing calendar and sales strategy

Registration Information:
Class size is limited to 25 people. Registration is considered complete once all registration requirements are fulfilled, including:
• Online application
• Interview
• Required paperwork
• Fee paid


September 20, 2018
6:00 pm - 9:00 pm
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Lydia Esquibel


Mi Casa Resource Center- Salazar Center for Family Prosperity
345 S. Grove St
Denver, CO United States
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